Our Product Manager, Roisi Proven, recently spoke at Product, Process and People Exchange (Previously BDD Exchange) at Skillsmatter in London.

Watch the talk here:

https://skillsmatter.com/skillscasts/12932-people-put-the-p-in-persona-humanising-the-research-process

At Gower Street, we believe that empathy is one of the most important qualities a person can exhibit, and that a human-centred approach will lead to better Products that will help our users improve their working lives. Roisi discusses some of the ways in which we’ve injected this into our ongoing user research, and why valuing emotional intelligence is so important to us.