UNIC Quotes Gower Street 2022 Projections in Preliminary European 2021 Results Announcement
The International Union of Cinemas (UNIC) quoted Gower Street's 2022 box office projections as part of its 2021 results announcement this week.
The International Union of Cinemas (UNIC) quoted Gower Street's 2022 box office projections as part of its 2021 results announcement this week.
Despite a lack of new releases, global cinemas accounted for a remarkable box office of $1.9 billion in January, up +94% year-on-year.
How has the recovery developed in 2021 in individual markets? Are there differences in the level, sustainability and timing of progress?
Two years on from the first global market closing cinemas due to the COVID-19 outbreak, how well has global business recovered?
The returning dominance of Hollywood studio titles, after a largely abandoned 2020, painted a very different picture in terms of market box office #1s in 2021.
As part of Gower Street's review of the year we are once again taking a look at how titles released in 2021 stack up to previous years on a global basis.
Gower Street estimates that the 2021 box office finished at $21.4 billion, 48% below the average of the last three pre-pandemic years.
Both the Domestic and International (excluding China) markets that recorded their biggest box office results since before the pandemic began in December.
Gower Street Analytics estimates 2022 global box office will reach $33.2 billion.