Back On Track: International Box Office Achieves Pre-Pandemic Level in June!
International box office (excluding China) generated $1.42 billion in June, on par with the pre-pandemic average.
International box office (excluding China) generated $1.42 billion in June, on par with the pre-pandemic average.
The Domestic market out-performed China, for the first time since China’s July 2020 re-opening, during June.
The market share of open movie theaters around the world has surpassed 80% for the first time since the Coronavirus pandemic began.
Two of the key global box office markets, Domestic and UK/Ireland, have finally achieved their Stage 3 targets on Gower Street's Blueprint To Recovery.
In May, global cinemas accounted for $1.4 billion in box office. This is the third best global monthly result since March 2020.
Gower Street projects the box office recovery for the Domestic market throughout 2021 with a key stage hit this week.