That’s All Folks! Despite a Strong Finish 2021 Ends the Year Well Below Pre-Pandemic Levels
Gower Street estimates that the 2021 box office finished at $21.4 billion, 48% below the average of the last three pre-pandemic years.
Gower Street estimates that the 2021 box office finished at $21.4 billion, 48% below the average of the last three pre-pandemic years.
Both the Domestic and International (excluding China) markets that recorded their biggest box office results since before the pandemic began in December.
Gower Street's Director of Theatrical Insights, Rob Mitchell, spoke to The Hollywood Reporter's Scott Roxborough this week about the potential impact of the recently identified Omicron variant of the COVID-19 virus on theatrical business.
Gower Street's Rob Mitchell discussed the potential impact on box office of the newly identified Omicron covid variant in Hollywood Reporter.