Gower Street Analytics Privacy Policy

Gower Street Analytics Limited (“We” or “we”) are committed to protecting and respecting your privacy.

This policy sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. It covers the following services:

FORECAST at http://forecast.gower.st or at a customer-specific domain;
Our 5 Shots competition at http://5shots.gower.st;
Our website at http://gower.st

By using one of these services you agree to the practices defined in this policy.

Who are we?

We are Gower Street Analytics, a company registered in England. Our address is 20-22 Wenlock Rd, London N1 7GU. We are the “controller” of your personal data for data protection purposes.

What information are you collecting, and why?

When you enter the 5 Shots competition, you provide your name and email address to us. We store these alongside your estimates and use them to inform you of your results and notify the winner, as part of the contract we entered into when you chose to enter the competition. We send the 5 Shots weekly results to past 5 Shots players via email, unless they have previously opted-out of this service, as we have a legitimate interest to keep you informed of the progress of the competition and any changes that

We keep your 5 Shots estimates on file, and may choose to use anonymised estimates for internal analytics and research purposes. When deleting your personal data we retain these estimates with no way of linking them back to you. We additionally share the names of people playing 5 Shots with third parties tasked with increasing awareness of the competition through word of mouth. We do this as we have a legitimate interest to avoid wasting the time of people already playing.

When you purchase a report from our website, you enter in to a contract with us. To fulfil this contract, we keep your name and email address on file, and optionally ask you to identify which industry sector you operate in. We also allow you to consent to receiving product updates, in which case we will keep your email address on file to allow us to send these updates. You can opt-out of product updates at any time. We also allow you to consent to receiving our newsletter. We will keep your email address and name on file to send you newsletters in future. You may unsubscribe at any time.

When using FORECAST on a trial or non-trial basis, we have a contract with your company. Therefore we need to process your personal data to grant you access to and use of the service that your company is contracted with us to provide. If you are not using FORECAST on behalf of a company, we have recorded your specific consent for us to hold your personal data in order for you to have access to the service.

When we registered you on FORECAST we were provided with your name and company email address by a representative of your company. We process this information to allow you to log in, to email you reports generated from our services, to offer training, to make suggestions to allow you to get greater value from the service and to notify you about changes to our service.

We keep LinkedIn profiles and job titles on file for people using FORECAST, retrieved from publicly available sources. This is because we have a legitimate interest to keep track of any personnel transfers to different companies, so we can deactivate accounts when no longer required.

When you access any of our services, including our website, we collect technical information from your company or device, including the Internet Protocol (IP) address you used to connect your device to the internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, screen resolution, operating system and platform. We store information about your visit, including the full Uniform Resource Locators (URL), clickstream to, through and from our site (including date and time), pages or films you viewed or searched for, page response times, download errors, length of visits to pages, page interaction information (such as scrolling, clicks, and mouse-overs) and methods used to browse away from the page. We need to do this to provide our service to you, for error logging and monitoring, to improve our service, to offer training, to make suggestions to allow you to get greater value from the service and to notify you about changes to our service.

All our services use cookies to distinguish you from other people using our service. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site.

We share your personal data with selected third parties including business partners, suppliers and subcontractors (including data storage and hosting service providers) for the performance of any contract we enter into with them or you and analytics and search engine providers that assist us in the improvement and optimisation of our services. We need to do this to allow us to provide and improve our services to you. We have contracts in place with our third-party providers in order to protect your data.

Finally, if we sell or buy any part of our business, we will transfer your personal data to the buyer or seller, but only to the extent that we need to and in accordance with Data Protection legislation. If the majority of Gower Street Analytics’ assets are acquired by somebody else, then the personal data held by us will be transferred to the buyer. We do this because we have a legitimate interest to ensure our business can be continued by the buyer. If you object, the third party mentioned may not be able to provide services to you.

Where is my data stored?

Personal data is stored and processed in the European Economic Area (EEA) or in the United States of America (USA) by our third-party data storage and hosting provider. Therefore, the processing of your personal data might involve a transfer outside of the EEA to the USA. When we transfer it outside the EEA, we make sure the provider is part of the Privacy Shield which requires them to provide similar protection to data shared between the USA and Europe.

How long will you store my data for?

We will store your personal data whilst you have an active account on one of our services. We keep your name and email address on file after your account has been deactivated as we have a legitimate interest to make it easy for you to reactivate your account as you left it unless you ask us not to. We will delete your personal data from FORECAST or we are no longer in a contract with or negotiating a contract with your company.

We store IP address and technical information about your computer, along with a list of access requests to our services, for a period of 12 months from the time you accessed our services. We do this as we have a legitimate interest in discovering historical errors and thereby improving our services.

What are my rights under data protection laws?

You have the right to request access to and correct any personal data that is held by us.
You have the right to request deletion of all your personal data from our systems, although this will prevent us from providing our services to you.
You have the right to restrict our processing of your personal data when you think it is inaccurate; when you think our use of your personal data is unlawful but you have requested that we do not remove it; when we no longer need to process your personal data, but you want us to keep it for legal reasons; and we have your personal data for a legitimate interest that you are in the process of objecting to.
You have the right to receive the personal data we hold about you in a structured, standard machine-readable format and to send this to another organisation controlling your personal data. This right only applies to your personal data that we are handling because you consented to us using it or because there is a contract in place between us.

You can exercise these rights by email to dataprotection@gower.st or in writing to our address above. You additionally have the right to complain about our use of your personal data to the Information Commissioner’s Office, the supervisory authority for data protection issues in England and Wales.

How do I contact you with feedback?

We welcome feedback on this Privacy Policy. Please contact us via email at dataprotection@gower.st