CINEMACON PRESS RELEASE
April 25, 2023
Gower Street Analytics has agreed a renewal deal with major Latin American exhibition chain Cinemex for a number of services including Gower Street’s EXPERT SENSE service.
EXPERT SENSE is a free-to-access service for the film distribution and exhibition sectors. It collates crowd-sourced estimates from industry experts in different global markets and regions. This feeds back in Gower Street’s FORECAST system to more accurately generate global lifetime box office predictions for all titles scheduled to release in the coming 12 months.
Expert partners receive weekly anonymized reports on all-expert expectations, allowing participants to canvas broad industry opinion with ease.
Under the deal, Cinemex is a key partner in México and the Latin American region providing expert estimates for titles scheduled for release in the coming year in Mexico. This also provides Cinemex with access to FORECAST, Gower Street’s premium predictive analytics software-as-a-service platform.
Francisco Eguren, Cinemex’s COO said: “Our fruitful partnership with Comscore comes from years ago and now is allowing us to partner with Gower Street. We have been using FORECAST and EXPERT SENSE for the past months and we have experienced a growth in our market share which has allowed us to focus deeper on the risks and opportunities that the system is showing us.”
The renewed deal between Gower Street and Cinemex continues a partnership first trialed during the pandemic in 2021. It was negotiated on behalf of Gower Street by Luis B. Vargas, Vice President LATAM for Comscore, Gower Street’s strategic partner.
Vargas said: “We are taking the, by far the biggest, coverage in the industry to the analytics that serve each and every one of the players. But it is not about having the information but what you do with it that matters. By partnering with leaders globally like Cinemex and combining their expertise with the best of our technology, we are taking the next step towards the whole industry benefit. We are making history.”
Local experts provide greater nuance to individual market and regional differences by title and genre. These estimates inform Gower Street analysts in the maintenance and global expansion of the company’s flagship FORECAST service, which provides daily market projections by title for all films in the release calendar of each country. FORECAST enables distributors to plan best-option release schedules for their titles and slates, maximizing box office potential, and allows exhibitors to better plan strategy.
Gower Street CEO, Dimitrios Mitsinikos said: “We created EXPERT SENSE to facilitate anonymized information flow that other industries have used and benefited from for years. The quality of information and ultimately the business value of this free tool depends on the experts that contribute to it. Working with Cinemex in Mexico it’s a strategic partnership for us, as we can tap on their wealth of local knowledge and we can offer back our predictive analytics tools to the 2nd biggest chain in Mexico, 3rd biggest in LATAM, and 6th in North America.
Gower Street launched EXPERT SENSE in 2021, expanding the reach from an initial 50 global markets to 90 global markets earlier this year. The company is already working with a number of international expert partners around the world. To date over 45,000 individual estimates have been gathered via the service.
Distributors and Exhibitors interested in contributing their own estimates to EXPERT SENSE should contact Gower Street Analytics or their local Comscore representative.
For more information contact: sales@gower.st
About Gower Street Analytics
Gower Street (Gower Street Analytics Ltd) is a leading global film tech company founded in 2015. Partnered with Comscore, Gower Street enables the film industry to best utilize global theatrical market data to maximise business potential through its proprietary Forecast system.
About Comscore
Comscore (NASDAQ: SCOR) is the trusted partner for planning, transacting, and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and set-top box audiences and advertising at scale, Comscore is the industry’s emerging, third-party source for reliable and comprehensive cross-platform measurement.
About Cinemex
Cinemex owns 325 complexes, almost 3 thousand screens in 104 cities in Mexico. Cinemex was founded in 1995 with the aim of revolutionizing the film industry in Mexico. It was a pioneer in installing multiplex complexes and stadium-type venues to meet the needs of its spectators. Currently it continues to offer innovative concepts for its audience such as Cinemex Platino, Cinemex Premium and recently Cinemex Market. It has different formats such as 2D, 3D and ATMOS.
