Gower Street’s Director of Theatrical Insights, Rob Mitchell, was invited to take part this week in Comscore’s first Coronavirus webinar focused on the UK/Ireland cinema industry.

The webinar, which took place Wednesday April 15, was hosted by Lucy Jones, Executive Director at Comscore Movies. Rob joined featured panellists including David Sin, Head of Development at the Independent Cinema Office; Sharon Reid, Director of Marketing and Partnerships at Cinema First; and Mark Hirzberger-Taylor, CEO of Park Circus Group.

Rob spoke about some of the work Gower Street is doing and shared an early look at the identified 5-stage markers for the UK/Ireland market of our “Blueprint To Recovery” (this was the first time we had shared identified markers for an international market, having previously published those for the US and Canada).

He also shared an exclusive piece of forecast data looking at possible scenarios for where UK/Ireland box office might end up in 2020 depending on different lengths of full-market closure. The two scenarios looked at likely potential year-end totals based on a full-shutdown until the end of May and also to the end of June.

The full webinar is available to watch below: