Gower Street CEO, Dimitrios Mitsinikos, spoke to Fortune this week, discussing the opportunity for both Netflix and the exhibition industry of a potential move by the streaming giant into expanding its theatrical presence. The article, titled ‘After disrupting TV and upending Hollywood, Netflix could be looking more like a cable network and movie studio‘, was published Wednesday, May 18.

Speaking to Fortune journalist Tristan Bove, Dimitrios said: “The theatrical release is essentially the premier marketing campaign for all revenue streams, as far as movies are concerned. In the era of streaming, the cinemas have the potential to help all content owners, including streaming platforms like Netflix, highlight their best content and essentially market their platforms to their core audience.”

Bove also spoke to Comscore’s Paul Dergarabedian for the piece.

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