Gower Street’s Senior Box Office Analyst Delphine Lievens featured in the UK’s The Guardian newspaper online on Friday (Oct. 23) and in print on Saturday (Oct. 24) in an article looking at Sacha Baron Cohen’s BORAT SUBSEQUENT MOVIEFILM and its much talked about launch online via Amazon. In an article titled “Borat can’t save us from Trump – but he may be the way forward for film“, Guardian journalist Catherine Shoard argued that the film’s “topical, social-media-friendly blueprint points to the industry’s future.”

In discussing the choice to release the film on Amazon Prime and forego the big screen, Shoard posed the question, “Could the bumbling Kazakh reporter have done for the industry what Christopher Nolan’s TENET failed to do in August – and what James Bond didn’t have the stomach for?”

Delphine pointed to the fact that, even before the pandemic, comedies presented a risky proposition theatrically. “Comedy films have really been in decline at the box office, even in the case of sequels,” Delphine told Shoard.

Variety‘s Steven Gaydos and IndieWire‘s Anne Thompson were also interviewed for the piece. Filmmaker Kevin Macdonald was also quoted.