One of Spain’s leading newspapers, El Pais, featured an article on Gower Street on Sunday, July 19. Titled “El algoritmo que decide la fecha de estreno de las pel√≠culas” (literal: “The algorithm that decides the release date of movies”), the article ran in the technology section of El Pais.

Discussing what he called “one of the most turbulent periods in [cinema] history”, writer Jorge G. Garcia, said Gower Street’s predictive market simulation service FORECAST was “one of the secrets of Hollywood blockbusters”.

Interviewed for the feature, Gower Street CEO Dimitrios Mitsinikos discussed box office forecasting in a global crisis. Dimitrios spoke about how the current crisis, caused by the COVID-19 pandemic, requires innovation and how Gower Street is reacting.