Gower Street CEO Dimitrios Mitsinikos talked to Screendaily this week for a profile piece on the company.

The article titled “Company spotlight: theatrical analytics specialists Gower Street” looks at Gower Street’s origin story and the cutting edge work the company is doing.

Dimitrios told Screendaily: “For people who are initially sceptical of how it works and who prefer to rely on their instincts, I tell them their instincts are essentially algorithms generated by years of experience. What we do at Gower Street is to recreate and enhance these ‘instinct’ algorithms mathematically.”