Global Target Hit! Market Share of Global Movie Theaters Open Tops 80% for First Time in Pandemic Era
The market share of open movie theaters around the world has surpassed 80% for the first time since the Coronavirus pandemic began.
The market share of open movie theaters around the world has surpassed 80% for the first time since the Coronavirus pandemic began.
The importance of the impressive opening seen this past weekend by Warner Bros' GODZILLA VS KONG can not be underestimated as the global box office seeks recovery following a long hard year.
Gower Street's latest Road To Recovery report was a source of insight into the global box office in a recent Deadline article.
There are many factors that will mark 2020 out as a unique year at the global box office. Perhaps one of the most notable is the lack of a unifying global hit proving a dominant force at the box office.
As 2020 winds to a close, this week Gower Street takes a look at how 2020’s top performing titles compare to those of 2019.
The market share of global theaters operating has dipped below 60% for the first time since before preparations for TENET helped drive re-openings in late-August.
The number of open theaters in the Domestic market has been falling since early October having topped out at 61%.
The past few weeks have witnessed a scale-back of global recovery as markets across the EMEA region have been forced to re-close due to rising virus cases and renewed governmental restrictions.
In October, global cinemas generated a $1.4 billion box office, by far the highest monthly sum since shutdown.