Gower Street global box office recovery data featured heavily in a new article in Variety this week. The article titled ‘North America Set to Beat China as the Global Box Office’s Biggest Market‘ was written by Patrick Frater and published May 23.
Looking at Comscore data prior to the latest weekend the article discussed the Gower Street was predicting the Domestic market to overtake China as the #1 global market “over the weekend or early this week.” As we now know the Domestic market reclaimed its crown on Sunday.
The article also discusses figures from Gower Street’s exclusive Global State Of The Market subscriber report. These include global cinemas open by market share, 2022 performance tracking against 2021 and the pre-pandemic three-year average, and which markets are seeing the most sustained levels of business in 2022 as measured via our Blueprint To Recovery.
Read the full article here or by clicking on the image below.