Variety profiled Comscore’s Arturo Guillen this week as he took on his new role as SVP and Global Managing Director of Comscore Movie Division.

The profile and interview, titled “Arturo Guillen: An International Vision for a Global Business“, included discussion of Arturo’s role in setting up Comscore’s partnership with Gower Street.

Arturo told Variety: “Data is the basis to define reality.”