Gower Street’s revised 2022 box office forecast was discussed this week in the UK’s Financial Times (FT) newspaper. The article by Oliver Barnes, titled ‘Cinema recovery riding on slate of winter blockbusters‘, was published Saturday October 22.

In the piece Barnes discussed the hopes riding on this weekend’s BLACK ADAM and other key Q4 titles BLACK PANHER: WAKANDA FOREVER and AVATAR: THE WAY OF WATER, coming out of a three-month slow period at the global box office, lacking major Hollywood tent-pole titles.

The article discusses that Gower Street’s projections for 2022 revenues across the US and International markets, excluding China, dropped to $21.8 billion — just two-thirds of 2019 turnover. The revised Global projection was first announced by Gower Street CEO Dimitrios Mitsinikos on the September 15 edition of the Celluloid Junkie Cinema Summit. Including China the Global estimate at that time had been revised to $27.1 billion. However, the disappointing Golden Week which marks the start of China’s Q4 will result in a further reduction.

Quoted contributors to the FT article included Paul Dergarabedian, senior media analyst at our partner Comscore. Exhibitors quoted included Philip Knatchbull, chief executive of Curzon; Alex Scrimgeour, chief executive of Everyman Media Group; Tim Richards, chief executive of Vue; and Shelli Taylor, chief executive of Alamo Drafthouse Cinema.

You can read the full article here or by clicking on the image below.