Gower Street featured in Screendaily’s summary of how UK cinemas are preparing for the launch of James Bond film NO TIME TO DIE.

The article by Ben Dalton, titled “‘No Time To Die’: How UK cinemas are preparing for the belated launch of the 25th Bond film“, includes Gower Street estimates that the long-awaited blockbuster will command 92% of market share in its opening week in UK/Ireland. Gower Street is also forecasting that, by year end, the film will represent 12.8% of the total 2021 UK/Ireland box office.

Key piece reveals the breadth of the release for NO TIME TO DIE, set to be the biggest of 2021 at over 700 locations, and speaks to exhibitors of various sizes about the upcoming release.

NO TIME TO DIE releases in UK/Ireland cinemas from September 30. You can read the full Screendaily article by clicking on the link above or image below.

Screendaily repeated Gower Street’s 92% market share of opening weekend projection for Bond in their September 24 UK/Ireland box office preview, also written by Ben Dalton.