Gower Street’s Head of Theatrical Insights, Rob Mitchell, discussed the success of JOKER in a Screen International feature this week (also available on Screendaily).
The feature article titled “Why ‘Joker’ is performing so well at the UK box office” focused on the success of the Warner Bros title in the UK relative to its global success. Andrew Cripps, President of International Theatrical Distribution for Warner Bros, was also quoted.
Rob told Screen: “Warner Bros was able – in their marketing strategy and with a film good enough to generate strong word of mouth – to appeal both to the genre/comic-book fans that made VENOM a success in this slot [in 2018] as well as fans of more adult drama.”
