Gower Street’s Director of Theatrical Insights, Rob Mitchell, was interviewed this week for a Screendaily article focused on the upcoming UK release of Christopher Nolan’s TENET.
The article, by Charles Gant, was titled “How are UK advance ticket sales of ‘Tenet’ actually performing?” It looked ahead to the August 26 opening of TENET, attempting to ascertain how the film might be expected to perform in the current circumstances, as the cinema industry continues on its road to recovery.
The piece featured interviews with a number of exhibitors including: The Light Cinemas founder Keith Pullinger; Everyman Cinemas CEO Crispin Lilly; Joan Parsons, Head of the Queen’s Film Theatre; Christian Kavanagh, general manager of Dublin’s Light House Cinema; and Kevin Markwick, owner of the Picture House Uckfield. UK Cinema Association CEO Phil Clapp was also featured.
Rob spoke about the initial impact of cinema closures in March on Gower Street’s lifetime estimate for TENET, and how the changing circumstances of its release had seen estimates rebound with the film expected to account for a significant market share. The article also included Gower Street’s current Forecast projections of UK/Ireland top 10 titles for 2020, which featured in Comscore’s final “Coronavirus and the UK & Ireland Cinema Industry” webinar on Thursday (Aug. 20).
The Comscore webinar can be viewed below: