Fast track! China needed just 3.5 months in 2021 to achieve its entire 2020 box office. It becomes the first Comscore-tracked market to do so. As of this past Saturday,…
In February, global cinemas accounted for $2.3 billion box office. This is the best global monthly result since January 2020!
The Year of the Ox brought bullish results as Chinese audiences came out in force for a record Chinese New Year weekend.
Gower Street's Director of Theatrical Insights, Rob Mitchell, discussed box office potential of the upcoming Chinese New Year holiday in Variety.