UNIC Quotes Gower Street 2022 Projections in Preliminary European 2021 Results Announcement
The International Union of Cinemas (UNIC) quoted Gower Street's 2022 box office projections as part of its 2021 results announcement this week.
The International Union of Cinemas (UNIC) quoted Gower Street's 2022 box office projections as part of its 2021 results announcement this week.
Despite a lack of new releases, global cinemas accounted for a remarkable box office of $1.9 billion in January, up +94% year-on-year.
Gower Street estimates that the 2021 box office finished at $21.4 billion, 48% below the average of the last three pre-pandemic years.
The Netherlands has become the first Western European market to achieve the "full recovery" stage on Gower Street's Blueprint To Recovery.
For the first time, the Asia Pacific region represented over 50% of the global box office in 2020.
The market share of global theaters operating has dipped below 60% for the first time since before preparations for TENET helped drive re-openings in late-August.
The number of open theaters in the Domestic market has been falling since early October having topped out at 61%.
The past few weeks have witnessed a scale-back of global recovery as markets across the EMEA region have been forced to re-close due to rising virus cases and renewed governmental restrictions.
This week Gower Street looks at where the box office made globally since the beginning of August has been coming from, both regionally and by key markets.